Business presentations require structure, strategy, time and practice in order to become effective and persuasive.
01. Cover Slide
02. Background of the Case
03. Key Issue
04. Market Problem the Company Wants to Solve
05. Solution to the Market Problem Offered by the Company
06. Business Model
07. Key Success Factors
a. Then (What Got Them Here)
b. Now (What Will Get Them Where They Want to Go?)
08. All Options Listed on One Slide (This very important slide makes it easy for the audience to remember and compare your options during the Q&A).
09. Option 1 (II. A)
10. Option 2 (II. B)
11. Option 3 (II. C)
12. Option X (if there is more than 3 options: II. X)
13. Recommendation & Support (III. A. 1, 2, 3, 4, B. ← These can be distributed over multiple slides if necessary)
14. Free/Other/As Necessary
When a Learning Team is presenting a persuasive business presentation, the focus should be on four dimensions: The Story, The Slide Deck, The Delivery, and Team Synergy.
Did the Presenting Team have a HOOK?
Please evaluate the What’s In It for Me (WIIFM)
Is the story structure EASY TO FOLLOW?
Evaluate the Call to Action?
Evaluate the PERSUASIVENESS of the presentation.
The Slide Deck
Please evaluate the SIMPLICITY of the slide deck.
Please evaluate the READABILITY of the slide deck.
Did the slides have LABELS wherever they would be helpful?
Please evaluate the VISUAL APPEAL of the slides.
Does the Slide Deck conform to the 10-20-30 rule?
Does the slide deck only used bullet points when necessary?
Pre-Start: Did the first speaker take a deep breath, relax, pause, offer a tiny smile, and nod at the audience?
Kinesthetics: Did one or more members of the team move into and away from the audience in appropriate manner?
Gestures / Body Language: Did one or more speakers use gestures and/or body language in an appropriate manner?
Elocution: On average did the speakers pronounce their words carefully and precisely and in a way that was supported by gestures?
Eye contact / Occasional Nodding: Did the speakers make eye contact and/or nod in ways that engaged and acknowledged members of the audience?
Limited Use of Notes: Did the speakers know their material or did they read from a script?
Interactive When Appropriate? Did the speakers interact with the audience in an appropriate manner?
Professional & Authentic Demeanor: Did the speakers seem professional and authentic?
Connection with the Audience: Did the speakers connect with the audience?
Did the speakers have overall good use of voice, body, face, eyes, spirit and full emotional range?
Q & A: Did the team manage the Q&A well?
Team has synergy and cohesiveness.
Team overcame stage fright.
Smooth transitions between speakers.
Appropriate division of speaking roles.
Presentation & Transitions so smooth it seemed “effortless.”
While professional, Team seemed like they were having fun.