The Innovation Course introduces participants to the fundamentals of designing and developing innovative products.

The Innovation Course is lecture-, case-, presentation- and discussion-based and runs on Learning Teams. Using 10 HBS case studies, Case Analysis Memos are written and submitted by teams before each Learning Session.

Each week one team presents their case analysis memo and manages a lively Q&A session which is gently guided and enhanced by the instructor to ensure learning outcomes are maximized.

In accordance with best practices, After Action Reports are written and submitted by teams following the conclusion of the Q&A to further enhance learning.

Innovation.

“Innovation is the process of translating an idea or invention into a product, service, or experience (PSE) that creates value and/or for which customers will pay.”

COURSE MODULES

The Course is divided into three modules:

01. Disruptive Innovation

02. Design & Innovation

03. Managing Innovation

Key topics encountered within these modules include disruptive innovation; building and managing innovation systems; discovery-driven planning & systematizing innovation for learning & implementation; design thinking and innovation management; design driven innovation; customers as innovators; globalization of innovation; and business innovation in large organizations.

WHAT IS DISRUPTIVE INNOVATION?

Key Takeaway: Don’t be disrupted; be a disruptor!

LEARNING GOAL

The learning goal of this Course is to learn about the fundamentals of designing and developing innovative products.

LEARNING OBJECTIVES

The learning objectives for this Course include developing the following skills: Critical Thinking, Communication, Team Work, Leadership, and Ethical Reasoning.

REAL WORLD RELEVANCE

Did you know that there is a growing design and innovation strategy consulting industry?

Examples of firms that specialize in design and innovation strategy consulting include the following:

Why study Innovation?

Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and Innovation produce results; all the rest are costs.

– Peter Drucker

BENEFITS

In addition to learning about the fundamentals of designing and developing innovative products while expanding their professional network, participants who successfully complete the course can anticipate the following benefits:

  • a more global perspective on innovation;
  • improved leadership skills;
  • better problem solving and critical thinking skills;
  • improved writing and presenting skills;
  • enhanced ability to work collaboratively in teams; and
  • an ability to consider the ethical implications of your decisions and recommendations.

Additionally, participants who successfully complete the course will receive a digital Certificate of Completion issued by MDI.TOKYO through Accredible.

What is 'Strategic Innovation'?

By breaking the rules of the game and thinking of new ways to compete, a company can strategically redefine its business and catch its bigger competitors off guard. The trick is not to play the game better than the competition, but to develop and play an altogether different game.

– Constantinos Markides

COURSE DESIGN

MDI.TOKYO’s fundamental Strategic Innovation is to shift the premise of business education from “something you get as an individual from your Professor(s)” to “something you do with fellow Learners.” With an emphasis on quality, we are making learning social, transformative, and fun.

The slides below describe the Course Goal, Objectives, and How the Objectives are Met in various levels of detail and from various perspectives. The key thing to remember is this Course employs a Participant-Centered, Active-Learning Design, and everyone has a role to play!

Time Commitments for Maximum Learning:
• Average Individual Reading & Preparation Time Before a Learning Session: 2 – 3 hours
• Average Team Preparation Time Before a Learning Session: 2 – 4 hours
• Average Learning Session Time: 90 – 120 minutes
• Average Post-Learning Session AAR Reflection Time: 30 – 60 minutes

Why have Japanese consumer electronics companies struggled to innovate for the last 20 years?

Digitilization — it’s quite different from [the] analog world. And with modularization, you can buy products in modules and put them together very quickly. And [with] all of these combined, it makes consumer products — our consumer products — a commodity. Everyone can make them: product differentiation is difficult. Then even small startup companies can catch up very quickly by outsourcing many [components].

-Yukio SHOHTOKU, Panasonic Corporation, Retired Executive Vice President;

Matsushita (Panasonic) International University, Dean

WHO SHOULD PARTICIPATE

This Course is suitable for anyone who is enthusiastic about learning and wants to develop an entrepreneurial mindset while learning about or reviewing business fundamentals in English. Versions of this Course have been offered to MBA students from around the world since 2011.

  • If Participants are taking the Program through a Group Track (see Admissions below), then the Community Organizer and MDI.TOKYO will collaborate to determine the target Participant Profile. (We encourage Community Organizers who are building diversity and inclusion into the future of their community to consider recruiting diverse Participants).

SCHEDULE

SATURDAYS
(Weekly Format)

Innovation is one of our Saturday Business School Courses.

Ten Learning Sessions are offered on Saturdays in a weekly format beginning in April.

ADMISSIONS

MDI.TOKYO offers this Course on Saturdays through a Powered by MDI.TOKYO – Group Track.

(This Course is also offered to participants in the Young Leaders Development Program on Monday nights).

Innovation Course | Group Track | Saturdays 10:00-12:00

This track is organized by a Community Organizer, and meets on the Saturday Mornings (April – June). If you are a community organizer and you would like to reserve this track, please contact us.

  • Minimum number of Participants is 15.
  • Maximum number of Participants is 45.
  • Actual size of the group will be between the minimum and the maximum, and will be decided by the Community Organizer.

KEY DATES

APPLY EARLY!

Recruiting Period
Oct. 1 – Jan. 31

Reservation Deadline:
January 31st

Tuition Payment:
Due in February.

Course Start:
April

Course End:
June

Follow the Innovation Course on LinkedIn.

FEES & PAYMENTS

  • The fee for the course is 300,000 JPY (+8% tax) per Participant.
  • The fee includes tuition, access to a Learning Management System that supports the Course, and all required reading materials which are mostly supplied digitally, usually as PDFs.
  • Participants will receive an invoice issued via email when they are notified of their acceptance into the Course.
  • Payment can be made via bank transfer or via credit card online.

FAQ

Is this Course taught in English or in Japanese?

  • Reading materials are provided in English.
  • Learning Sessions are conducted in English.
    • Learning Teams can work in English and/or Japanese before and after Learning Sessions, but the working language of the Learning Session is English.
  • Case Analysis Memos and Presentations should be submitted in English.
  • The Instructor uses English to conduct the Course, but she/he can read and speak Japanese proficiently.

How long is this Course?

  • This Course has 10 Learning Sessions. Typically the Course meets once per week. It begins in April and ends in June.

Is this an MBA-level Course?

  • This Course is adapted from a 15-session, MBA-level course. Each session was 90 minutes.
    • Six previous versions of this Course taught by this instructor have been successfully completed by professionals with various levels of academic preparation and English ability from Japan and around the world.

How much time do I need to dedicate to this Course each week?

Individual time requirements will vary, but here are some average times based on previous experience:

  • Average Individual Reading & Preparation Time Before a Learning Session: 2-3 hours
  • Average Team Preparation Time Before a Learning Session: 2-4 hours
  • Average Learning Session Time: 90 – 120 minutes

What is the required number of Participants?

  • Minimum required number of Participants: 15
  • Maximum number of Participants: 45
  • Actual number of Participants will be within the minimum and maximum and decided in concert with the Community Organizer.

Do Participants have to pay for the readings separately?

  • No, the readings are included as part of the tuition fee. The majority of the readings come from the digital repository at Harvard Business School Publishing so they will be made available to the Participants online.

Is there a dress code for Participants?

  • We think business or business casual works well. Learners learn more – and often earn more – when they are dressed for success!

Do Participants have access to a Learning Management System (LMS)?

  • Yes, this course makes use of CANVAS by Instructure. Participants have access to the LMS during the Course.

What are the technology requirements to participate in this Course?

  • PC, web browser, and internet connection.
  • Document software such as MS Word or Google Docs.
  • Presentation software such as MS Powerpoint or Google Slides.
  • Other?

When is the Reservation Deadline?

  • January 31st

What do I receive if I successfully complete the Course?

  • If you successfully complete the Course, you will receive a Certificate of Completion issued by MDI.TOKYO through Accredible.

How often is this Course offered?

  • In principle this Course is offered every year in the April – June period.

Will the Instructor write a letter of recommendation in support of my application to graduate school?

  • MDI.TOKYO is happy to provide a letter of recommendation for everyone who successfully completes the Course.
  • In principle, we will write up to 3 letters for an Alumnna/Alumnus of MDI.TOKYO Programs and Courses.
  • After the 3rd letter, we assess a nominal fee for each additional letter.

Are you ready to begin your learning journey?